Product & UX Designer specializing in healthcare transformation

I design experiences that make the complex feel simple and human. Over the last six years, I helped transform a 5-person digital health startup into a trusted virtual-first health plan serving enterprise customers.

I'm currently exploring freelance and full-time roles where I can apply strategic design thinking while staying close to the work. I’m based in NYC.

What I Bring

  • I believe great design starts with deep user understanding and aligns with real business goals. I stay hands-on throughout the entire process—from initial research and wireframes to final pixels—while working closely with engineering and stakeholder teams. This collaborative, research-driven approach ensures solutions that work for both users and the business.

  • I’m available for everything from strategic consulting to end-to-end UX design. This includes user research and usability testing, product strategy and concepting, workshop facilitation, and hands-on design and system implementation. I can take projects from initial concept to shipped product, or jump in at any stage to help move things forward.

  • I have 12+ years of experience in UX and product design, with 6+ years focused on healthcare and insurance, designing everything from patient-facing mobile apps to provider CRMs and health plan portals. I've also worked across telecom and financial services, creating account management systems, custom user experiences, and a lot more. I'm drawn to complex, regulated industries where thoughtful design can make a real difference.

Featured Case Study

Transforming Healthcare: From 5-Person Startup to Enterprise Health Plan

How I designed the experiences that enabled Firefly Health's evolution from primary care startup to comprehensive virtual-first health plan serving major enterprise clients. The result: 79 NPS, 50% better clinical outcomes, and 20% employer cost savings.

Company
Firefly Health

Role
Head of Product Design

Timeline
03/19 - 07/25

More Case Studies

Strategic UX & Conversion Optimization

Redesigned signup flow and onboarding process, increasing completion by 23% and first appointment scheduling by 15% while supporting three distinct member types.

Systems Design & Information Architecture

Complete re-architecture and visual rebrand enabling scalable feature growth, multiple customer types, and seamless experiences across complex healthcare journeys.

Automation Strategy & Implementation

Identified and pitched self-service opportunity to leadership, designing reusable automation framework and tools that moved 70% of prescription refills to self-service while reducing clinical touchpoints by 3x.

Organizational Change & Customer Health Monitoring

Created systematic customer intelligence program that transformed ignored satisfaction trends into company-wide accountability, preventing customer experience crisis during business pivot

Past Clients

Let’s Build Something Great

Whether you need strategic UX consulting or hands-on design work, I'd love to hear about your project and explore how I can help.